A new bold and vibrant identity for the Premier League has been designed by DesignStudio. The new designs will be used starting withthe season 2016/17

“Working in partnership with the League we looked to create a bold and vibrant identity that includes a modern take on the lion icon – a symbol that is part of the competition’s heritage, that is now flexible for digital and broadcast formats” says DesignStudio.

It adds: “a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.”






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